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Saturday, August 27, 2011

If it's optional, then this other thing is optional too

Part of the rhetoric which has been coming from the privileged people of the world regarding Google's latest thing is that "you don't have to use it", and "it is completely optional". Those who can't fit into their so-called real names scheme don't have to be on there, in other words.

I happen to agree with it. Yes, it is completely optional. You can exist without using their services.

Obviously I'm talking about the existence of search engines like Bing and DuckDuckGo and everybody else who does something that Google either does, or tries to do. But there's more to this.

There's another piece here which seems more and more obvious now.

Something else is completely optional: working for Google.

You don't have to be part of the problem. You can disconnect and let them auger that puppy into the ground at warp speed without you.

It's not dishonorable to refuse to support something which is broken and that you are powerless to change.

Eight months of internal strife have failed to yield any results. More than a few of my friends have quit over this. This is big.

If you are stuck in there because you have some kind of horrible mortgage to pay or whatever, I feel for you, but you really should be looking at other options as soon as possible.

It's a moral imperative.